CDARI is a on-chain marketplace built on the BNB Chain, utilizing Matchain as its Layer 2 scaling solution. CDARI features a Shop & Earn mechanism that incentivizes customer loyalty by rewarding users with tokens for every purchase, enhancing engagement and encouraging continued participation in the marketplace. Additionally, the platform emphasizes true data ownership and monetization, allowing consumers to maintain full control over their personal and shopping data. Users can monetize this data through various data-sharing programs, ensuring their information is used according to their preferences.