KUMA is Bythen’s first IP token, launched as part of the broader Betakkuma project. The initiative combines NFTs, token incentives, and AI-powered content generation tools designed for creators. Built around Betakkuma, a well-known Japanese meme character with over 750 million sticker downloads and 4 billion+ GIF views, the project brings together cultural IP and Web3 infrastructure to enable creative expression and on-chain participation through the Bythen platform.